Digital Marketing for Small Business

Module: Digital Marketing Foundations — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will understand why digital marketing is essential for business growth in today’s competitive landscape and how it helps businesses attract customers, build trust, and achieve measurable results online.

Chapter No. 1: Learn SEO (Search Engine Optimization)

Module: SEO Fundamentals Series — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this chapter, you will understand the fundamentals of SEO and how search engines work. You’ll learn why rankings matter, how websites gain visibility, and how SEO strategies help drive consistent, organic traffic for long-term digital and business growth.

Chapter No. 2: Mastering Keyword Research & Search Intent

Module: SEO Fundamentals Series — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this chapter, you will learn how to identify the right keywords and understand user search intent to create content that ranks, attracts the right audience, and converts traffic into leads or customers.

Chapter No. 3: On-Page SEO Essentials for Better Rankings

Module: SEO Fundamentals Series — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this chapter, you will understand how to optimize individual web pages using On-Page SEO techniques to improve search visibility, user experience, and keyword rankings. You’ll learn how to structure content that delivers value to users while meeting search engine requirements.

Chapter No. 4: Off-Page SEO & Link Building Strategies

Module: SEO Fundamentals Series — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this chapter, you will understand how Off-Page SEO helps build website authority, trust, and credibility. You’ll learn ethical link-building strategies that improve search rankings while strengthening your online brand presence.

Chapter No. 5: Technical SEO – Crawlability, Speed & Mobile Optimization

Module: SEO Fundamentals Series — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this chapter, you will understand the core elements of Technical SEO and how they impact website performance, rankings, and user experience. You’ll learn how to optimize crawlability, improve site speed, and ensure mobile responsiveness for long-term SEO success.

Chapter No. 6: Content Optimization – Writing for SEO & User Engagement

Module: SEO Fundamentals Series — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this chapter, you will learn how to create and optimize content that balances SEO requirements with user engagement. You’ll understand how to write content that ranks well in search engines while delivering real value to your audience.

Chapter No. 7: On-Page SEO Best Practices

Module: SEO Fundamentals Series — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this chapter, you will learn how to apply proven On-Page SEO best practices to optimize every key element of your web pages. You’ll understand how to improve search visibility while delivering a seamless and engaging user experience.

Chapter No. 8: Off-Page SEO Strategies

Module: SEO Fundamentals Series — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this chapter, you will understand how Off-Page SEO strategies help build website authority, credibility, and long-term search engine rankings. You’ll learn ethical methods to expand your online presence beyond your website and strengthen trust across the web.

Chapter No. 9: Local SEO Strategies to Attract Nearby Customers

Module: SEO Fundamentals Series — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this chapter, you will learn how to use Local SEO strategies to increase visibility in local search results, Google Maps, and directories—helping your business attract nearby customers who are actively searching for your products or services.

Chapter No. 10: Tracking Results with Analytics & SEO Tools

Module: SEO Fundamentals Series — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this chapter, you will learn how to track SEO performance using analytics and SEO tools. You’ll understand how to measure traffic, rankings, and user behavior—and how to use data to make smarter, results-driven SEO decisions.

Chapter No. 11: Bonus – How to Monetize Your SEO Skills

Module: SEO Fundamentals Series — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this bonus chapter, you will understand how to turn your SEO knowledge into real income opportunities. You’ll learn multiple ways to monetize SEO skills—whether through freelancing, passive income, or digital products—using practical, actionable strategies.

Module: Local SEO & Conversion Optimization — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will learn how to build professional, high-converting search engine landing pages using Google Business Profile (GMB) and SEO best practices. You’ll understand how to attract local traffic, improve visibility, and convert searches into real leads.

Module: Paid Advertising & Performance Marketing Series — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will understand how to plan, create, and run effective YouTube Ads campaigns that reach the right audience, communicate your brand story, and drive meaningful engagement and conversions—not just views.

Module: Paid Advertising & Performance Marketing Series — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will understand how to plan, launch, and optimize Google Ads campaigns to generate real business results. You’ll learn how to attract the right audience, control budgets effectively, and track performance for continuous growth.

Module: Social Media & Personal Branding Series — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this chapter, you will understand how to use LinkedIn as a powerful marketing and lead-generation platform. You’ll learn how to build a strong personal brand, attract high-quality B2B leads, and grow your business using proven LinkedIn strategies.

Module: Paid Advertising & Performance Marketing Series — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this chapter, you will understand how to use Meta Ads to reach the right audience with precision. You’ll learn how to create targeted ad campaigns that boost engagement, generate leads, and deliver measurable business results.

Module: Digital Foundations & Online Branding
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will understand why a website and strong online presence are essential in today’s online-first world. You’ll learn how websites, search engines, social platforms, and online listings work together to build trust, visibility, and long-term digital growth.

Module: Digital Foundations & Online Branding
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will understand why a website and strong online presence are essential in today’s online-first world. You’ll learn how websites, search engines, social platforms, and online listings work together to build trust, visibility, and long-term digital growth.

Module: Social Media Marketing & Audience Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will understand how Social Media Marketing helps businesses build brand awareness, connect with the right audience, and drive consistent growth. You’ll learn how to create engaging content, choose the right platforms, and combine organic and paid strategies for better results.

Module: Social Media Marketing & Audience Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will understand how Social Media Marketing helps businesses build brand awareness, connect with the right audience, and drive consistent growth. You’ll learn how to create engaging content, choose the right platforms, and combine organic and paid strategies for better results.

Module: Email Marketing & Automation — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will understand how to use HubSpot to create professional email campaigns and execute effective email marketing strategies. You’ll learn how to build relationships, generate leads, and drive consistent business growth through targeted and automated email communication.

Module: Marketing Automation & Analytics — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will understand how to use HubSpot Analytics to track performance, measure marketing success, and make data-driven decisions that improve campaigns, conversions, and overall business growth.

Module: CRM, Marketing Automation & Growth — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will understand how HubSpot simplifies customer relationship management (CRM) and marketing activities in one unified platform. You’ll learn how to manage contacts, automate marketing, align sales and marketing, and track performance efficiently.

Module: Email Marketing & CRM Management — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will learn how to create and manage contact lists in HubSpot to organize your audience, run targeted campaigns, and improve email marketing and automation performance.

Module: Email Marketing & Automation — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will learn how to create professional, reusable email templates in HubSpot that maintain brand consistency, save time, and improve email marketing performance.

Module: Email Marketing & Automation — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will learn how to plan, create, send, and optimize professional email campaigns using HubSpot. You’ll understand how to target the right audience, use templates efficiently, personalize content, and track results to improve engagement and conversions.

Module: AI, Automation & Smart Marketing — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will understand how Artificial Intelligence (AI) is transforming business marketing. You’ll learn how to use AI-powered tools to automate tasks, personalize customer experiences, improve decision-making, and drive better marketing results with less time and effort.

Module: AI, Automation & Smart Business Systems — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will understand how to set up and use an AI Caller system to automate customer calls. You’ll learn how AI calling can handle inquiries, follow-ups, reminders, and lead qualification—saving time, reducing manual effort, and improving customer response rates.

Module: AI, Content & Productivity Automation — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will understand how to use ChatGPT as a powerful AI content assistant to create high-quality marketing content faster and more efficiently. You’ll learn how to generate ideas, write content, refine messaging, and support multiple business marketing needs using AI.

Module: AI, Video Content & Engagement Automation — ESD Digi Growth
Instructor: Sheen Jain | Digital Mentor

Lesson Objective

By the end of this lesson, you will learn how to use Captions.ai to automatically generate accurate, engaging captions for videos. You’ll understand how captions improve reach, retention, and accessibility—helping your content perform better across social media platforms.